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Communicating Missions: Education, Awareness and Promotion

...by David Mays

Education, Awareness, and Promotion are three aspects of communicating missions.  Each level builds upon the one below.  Education is the foundation.  It develops an understanding of what missions is and why it is important.  Understanding the importance and knowing what’s happening prepare people to respond to promotion, to take action, and to persevere.  Here are some comparisons and contrasts.

 

 

Promotion

 

Goal:

Action – What to do

Time Frame:

Immediate future

Process:

Periodic

Platform:

Pulpit, Advertisements, web, brochures, posters, networking

Topics:

Giving, prayer, coming events, missions conferences, giving, elective classes, meet or host missionaries, mission trips, volunteer projects, service to church or missions team, meetings

Resources:

Samples from other churches, creative people, fliers, handouts, video, special appeals,

 

 

Awareness

 

Goal:

Knowledge – What is happening

Time Frame:

Current

Process:

Ongoing, Periodic

Platform:

Pulpit, small groups, bulletin, web, email

Topics:

Current missionary stories; arrival, schedules and departures of missionaries; missionary goals, progress, needs, obstacles, dangers; current world events, local events that affect missions; natural disaster; wars and unsettled regions; persecution and threats to believers; immediate missionary challenges and opportunities; the status of peoples and nations with respect to spiritual, physical and social needs; church missions partners and involvements

Resources:

International news, missionaries, Operation World, Exploring World Mission, web sites, mission expert consultations, Missions Catalyst, Your Missions Pastor or Missions Team

 

 

Education

 

Goal:

Understanding – What it means

Time Frame:

Past, Timeless

Process:

Ongoing, Integrated

Platform:

Classes, Courses

Topics:

Bible, missions theology, missions history, missionary biographies, Christian movements, true stories from the past, cultures, strategies, peoples, languages, geography, mission organizations, types of missions ministry, historically important missions events, turning points, migrations of peoples, missions movements

Resources:

Books, videos, curricula, archives, Perspectives Course, missionaries, missions courses